The UK electoral map: which regions and counties will decide the result?

I’ve spent the last few months on this blog touring the electoral map to size up the parties’ chances in every region of the UK.

Now that I’ve completed my journey, it’s possible to get an overview of how each area of the country will determine the election result.

First, here are the number of marginal seats in each of the regions of England. I have defined a marginal as a constituency where the sitting MP has a majority of 5,000 or below. I know it’s an arbitrary division, but I wanted a rule that I could apply consistently across the country, and this felt as good as any. In this chart, I’ve followed the geographical divisions I used on the blog, i.e. splitting the West Midlands metropolitan area from the rest of the West Midlands*:


Broadly speaking, much of the eastern half of England’s coastline, from Northumberland all the way down to Suffolk, borders an area that is not going to see much drama at the election. These regions contain proportionally very few marginals and a great number of safe seats. Conversely both north-west and south-west England will see much activity, with a total of 39 marginals between them. Add in Merseyside and Greater Manchester and this number rises to 53.

Outside London, most of the southern half of England won’t entertain much in the way of drama. The Midlands is a different matter. If you include the West Midlands metropolitan authority with the East and West Midlands, here lie a total of 39 marginals.

This second chart shows how the main English regions compare with Scotland, Wales and Northern Ireland. Here I’ve amalgamated the metropolitan authorities and London within larger geographical areas, to give a better sense of the broader picture across the UK:


It’s perhaps not a surprise that the regions which contain the UK’s three biggest metropolitan centres are those that also contain the greatest number of marginals. But look at Wales: 25 of its 40 seats are marginals, the majority of them currently held by Labour. These constituencies ought to be safe, but the mere fact they have such slim majorities means Labour will have to tie up resources in Wales that could be spent elsewhere in the country in target seats.

Speaking of which, here is how the counties of England are likely to be prioritised by both Labour and the Tories, according to the number of target seats they offer to either party.

Labour targets

Outside of London, Labour’s number one county is Lancashire, with potentially half a dozen seats up for grabs. Note that East Sussex, perhaps not obvious territory for Labour, could offer the party four gains. The same could be said of Norfolk, where three seats are in play.

Now here’s the equivalent list for the Tories:

Tory targets

The two lists overlap in four areas: the West Midlands metropolitan area, London, West Yorkshire and Lancashire. Otherwise the two parties won’t have much cause to find themselves encroaching on each other’s turf. Three of the Tories’ top areas are in south-west England – Cornwall, Devon and Somerset – where Labour has barely a toehold. Here the fight will be between the Tories and the Lib Dems.

In short, this election is not going to be framed by a nationwide campaign. Different battles will take place in different parts of the country, with no one party performing (or even bothering to perform) consistently coast-to-coast. And of course both Labour and the Tories have other foes to fight apart from each other: principally the SNP for Labour in Scotland and Ukip for the Tories in England.

Depending on your postcode, you may be about to find yourself in a four-month whirlwind of electioneering, or a near-wilderness of activity.

In both cases, I wish you good luck.

*For reference, here is how I split the English counties between regions. I followed the example of the Boundary Commission in using ceremonial county divisions:

South-west England: Cornwall, Devon, Somerset, Dorset, Avon
Southern England: Wiltshire, Gloucestershire, Hampshire
South-east England: Surrey, Kent, Essex, East Sussex, West Sussex
Home Counties: Buckinghamshire, Berkshire, Bedfordshire, Oxfordshire, Hertfordshire
East Midlands: Leicestershire, Nottinghamshire, Derbyshire, Northamptonshire
East Anglia: Cambridgeshire, Norfolk, Suffolk
West Midlands: Staffordshire, Warwickshire, Shropshire, Hereford & Worcester
North-west England: Cumbria, Lancashire, Cheshire
North-east England: Northumberland, Durham, Tyne & Wear, Cleveland
Lincolnshire & Humber: Lincolnshire, Humberside
Yorkshire: North Yorkshire, South Yorkshire, West Yorkshire

I did separate blog entries for the metropolitan authorities of Merseyside, Greater Manchester and West Midlands, and for London. I also did surveys of Scotland, Wales and Northern Ireland.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s