Opinion polls

August poll round-up: the surges, bounces and slumps go on holiday

Despite the month proving to be anything but a silly season when it came to news, all four parties have ended August with their polling averages pretty much unchanged.

Labour is up just 0.1 percentage point from July on 36.4%; the Liberal Democrats are down 0.1 percentage point on 8.2%; and Ukip is also down just 0.1 point on 13.2%.

Only the Conservatives have shown bigger movement. Their average for August ended up at 33.2%, 0.5 percentage points up on July:
Opinion polls March - August 2014

When I looked at the percentages in the middle of the month, Ukip had dipped down to 12.6% while Labour was on 36.5% and the Tories on 33.5%. The trends suggest the two main parties saw their performance in the polls weaken slightly towards the end of the month, while Ukip staged a bit of a rally.

We now wait to see whether Ukip’s return to the headlines at the end of August will prompt any kind of poll bounce, and at whose expense.

Were August’s poll averages repeated at a general election, on a uniform swing the result would be Labour 341, Conservatives 265, Lib Dems 18, and others 26: a Labour majority of 32.

As usual, here’s a look at how August’s poll averages sit within a long-term context. This time I’ve gone back 18 months instead of 12, to show how Ukip’s 2013 bounce compares with that of 2014:
Opinion polls March 2013 - August 2014



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