Opinion polls

The Tories need a turnaround in the polls unprecedented in modern history

A poll by YouGov published last Sunday at the start of Labour’s party conference put the party on 36%. Today’s YouGov poll, published the Sunday after Labour’s party conference, puts the party on… 36%. No change whatsoever.

Not a point of support gained – but no points lost, either. Labour will probably be more relieved by the latter than disappointed at the former. 36% would do very nicely indeed for the party were it repeated at the election. It’s higher than I, for one, am expecting.

But is there anything to be gained from extrapolating opinion polls forwards from pre-election party conferences to polling day itself? I’ve had a look back over the past 30 years to see if the state of parties in the immediate aftermath of the pre-election conferences is a reliable predictor of the subsequent election.

By and large, it is. Of the seven general elections in the last three decades, five were won by the party that had a lead in the polls at the end of the preceding conference season.

Only twice has the position been reversed. One was at the 1992 election, when Labour threw away a five-point lead over the Tories in October 1991, ending up eight points behind on polling day:

1991 -1992 pollsThe other occasion was at the 1987 election, where Labour was level-pegging with the Tories on 39% at the end of the 1986 conferences, only to come in 11 points behind on polling day:

1986 - 1987 pollsIn all other examples in recent history, the party in front post-conference season has also been in front come the following year’s election. The gap between first and second place tends to narrow, however. This was most marked at the 1997 election, when Labour got 43% – a far cry from the 53% it was polling just after the 1996 conferences:

1996 - 1997 pollsAt the last election, this narrowing meant the difference between a Tory majority government and a hung parliament:

2009 - 2010 pollsIf a similar narrowing happens this time, the result will be a lot closer than the polls currently suggest. For one thing the gap hasn’t got that far to narrow before Labour is equal with the Tories. But for the 2015 election result to be anything other than a win for Labour (either in the form of a majority government or the largest party in a hung parliament), the Tories must not only pull level with their rivals but overtake – and by at least a four-point margin.

In effect, for the Tories to win they need to increase their current share of around 32% to around 37%, while Labour needs to fall from 36% to around 32-33%.

This scale of turnaround by a party in second place at the end of the pre-election conference season has never before happened in modern political history.


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